Dublin.ie aims to capture the colour, humour, spirit and energy that drives the Dublin region and is taking an important step in developing a unified voice in the overall promotion of the region.
For the past two years Dublin City Council and the Dublin Chamber of Commerce have worked together on a portfolio of projects aimed at making Dublin a better place to live, work, do business in and visit – under the umbrella of ‘Activating Dublin’. Last year, I became the sponsor of a project to build a new Dublin.ie platform, which would introduce, demonstrate and embody a new brand for the city.
“The purpose of Dublin.ie is to celebrate the very essence of Dublin; the people, places and things that make Dublin truly unique as a place to live, work and learn in.”
Working with a small, but smart, team from Dublin City Council and the Dublin Chamber of Commerce, and supported by several colleagues at RTÉ, we focused on getting to the nub of what the Dublin brand was all about.
Dublin has an incredible story to tell. But it is too often told in fragments. Dublin.ie can illustrate all that Dublin has to offer. The aim is to capture the uniqueness and vibrancy of the region and its thriving communities from a people-centric point of view.
“Internationally, more and more decision-makers want to know about the wider community outside of the office: ‘Is it a place where my staff can thrive professionally and personally?”
The core of our brand focused on the people of Dublin; the attitude, the chat and the creativity. We also honed in on the navigability of Dublin. From the Silicon Docks, with its multinational HQs and startups, to the compact streets of Dublin, it’s a little big city that packs a punch. You can do business here. You can connect. People will talk to you.
Dublin is a city of character and characters, filled with imagination and talent. It’s a compact world-class city where things happen.
Once we had the brand positioning figured out and visualised, with the help of Dublin-based Orchard Brand Agency and DesignWorks, the rest followed. With EU AT Brand funding for the project, we worked with McCann Blue to deliver the new Dublin.ie, as a platform for the people and stakeholders of Dublin.
What will you find on Dublin.ie?
Visitors will find information on living, working, and learning in Dublin. The Dublin.ie team ensures that the content will answer visitors’ questions about Dublin.
Who is it all for?
This site can be enjoyed by visitors and residents alike. The aim is to offer something for all Dublin ‘users’, with the site offering everything from snapshots of everyday Dublin life and hidden treasures of the capital to event listings and essential information.
Next steps? Your role?
As work continues, Dublin.ie plans to widen its reach to every corner of Dublin. If you are reading this and have access to a network that could benefit and support Dublin.ie, get in touch with the team at [email protected]. People are the heart of what makes Dublin a great place, so the more people that engage with Dublin.ie the better, and more relevant, the site will be.
Leading RTÉ's digital division and overall digital strategy, Múirne is focused on driving collaboration and innovation across the organisation and championing the evolution of RTÉ's digital content.
